SWOT analysis of Indian toy industry -
Strength -
- increasing customer demand and rise of per capita income
- Availability of raw material
- Lower cost of labours
- High skill of labours
- Wide range of products
- Less overhead cost
- proper foreign market increasing opportunities
Weaknesses -
- lack of proper research and development facilities
- tiny toy industry size and low production
- No technical knowledge
- highly quality specific designers are not available
- absent proper training and development institutions
- quality parameters are not followed
opportunities -
- well developed market conditions at domestic or international level
- increasing support of government
- easy buy and make decisions.
- deals with multinational companies due to lower cost
- growing capacity of buying in customers
- toys are a better way of education
Threats -
- threats of competitors like China
- slow response and delay to international level quality parameters
- no edge over competitive electronic toys
- decreasing scope of toys because of internet and software games
- Low level of operational functionality
- increasing share of china in international market
Hope you have liked this post ! Thanks for reading this post !
by - Indian Crafts - a handicraft companies in India
developed by - Dreamteam Technologies - a university ERP development company
No comments:
Post a Comment